Bicester Heritage is pleased to announce that the close partnership between Hagerty UK and BH will continue. Forged over the last three years, both industry leading businesses have reaffirmed their commitment in a new agreement as partners for the ever-popular Scramble open day events at Bicester Heritage. Hagerty is best known as a classic vehicle insurer, but with a 600,000-member strong Drivers Club, a magazine with 1.9m readers, more than 1m monthly unique users visiting its media site and 1.4m subscribers on YouTube, it is one of the world’s largest automotive lifestyle brands.
2021 has seen increased investment across all aspects of the Hagerty business, from content and events to data and client services, as Hagerty strengthens its global offering to the motoring enthusiast. The latest announcement from both Hagerty UK and Bicester Heritage is a new and exclusive partnership with globally renowned classic car destination Bicester Heritage.
Bicester Heritage Scramble events attract tens of thousands of automotive enthusiasts every year, from around the world. The eclectic range of vehicles in attendance demonstrates the variety of machinery the British classic vehicle community covets and blends perfectly with Hagerty’s ethos of preserving interesting enthusiast vehicles, and the classic enthusiast community itself, for generations to come.
As part of the Scramble partnership Hagerty will be known as the exclusive Insurance Partner for all Bicester Heritage Scramble events. In addition, Hagerty will have branded and physical presence at every event, while also providing a live Valuation Arena in which Hagerty experts will provide live vehicle valuations for Scramble attendees.
Speaking of the partnership Lee Mathewson, Managing Director for Hagerty UK, said “Bicester Heritage is a wondrous place, full of history and charm that is unrivalled anywhere in the world. Hagerty is delighted to partner with the UK’s Home of Historic Motoring to enhance the already fabulous Scramble events and to interact with the wide range of enthusiasts in attendance. In addition to having a presence on site for all Scrambles, Hagerty will also work closely with the team at Bicester Heritage to produce engaging content for our combined audiences, through our respective editorial, film and social media channels.”
Philip White, Senior Brand and Marketing Manager for Bicester Motion, said “We are proud to continue our partnership with Hagerty UK at our hugely popular Scramble events. Both Hagerty and Bicester Heritage share a vision to provide a vibrant future for classic motoring and to encourage owners to enjoy their cars as much as possible. Where better to continue our mission than in firm partnership with Hagerty, the classic insurance experts,from the de facto heart of the UK’s historic motoring industry.”
The first Scramble partnered with Hagerty takes place on the 5th and 6th June and the partnership remains effective for all Scramble events.
