Bicester Motion and pioneering digital magazine The Intercooler have joined forces for a media partnership that will champion the future of the automotive industry online and at events across the next two years.
The Intercooler (Ti) is led by experienced automotive journalists Andrew Frankel and Dan Prosser and boasts an enviable roster of contributors from across the automotive landscape including acclaimed writers, designers, engineers and drivers. The team is no stranger to Bicester Motion and Scramble attendees, having brought together an array of spectacular machinery including the first-ever gathering of Ultimate Series McLarens and some of the most important cars in Bentley’s history at recent events.
This agreement not only solidifies that partnership but will bring Ti’s reader and listenership to Bicester Motion for dedicated events in the future, too.
Daniel Geoghegan, CEO of Bicester Motion, said: “Like so many automotive enthusiasts we have long been readers of Andrew and Dan’s work, so I am delighted to be partnering with their shared project. We share a passion for pushing the boundaries and thinking outside of the box, and I look forward to seeing how that comes together at Bicester Motion over the next two years.”
Andrew Frankel, co-founder of The Intercooler, said: “We said from the start of the Ti project that we’d never partner with anyone who was not a natural fit for us, and it would be hard indeed to think of another organisation whose passion for cars, enthusiasm and appetite for innovation is more closely aligned to our way of thinking than Bicester Motion. I am delighted this partnership has now been formalised and excited about all we will achieve together over the months and years to come.”
Dan Prosser, co-founder of Ti, added: “We’ve been working with Bicester Motion for a while now and making this partnership official is great news for The Intercooler because it will give us the access to tell the stories from the site and the interesting businesses there. It’s such an important place to so many of us, because petrolheads were crying out for somewhere we could come together and all feel at home. That is what Bicester Motion has become.”