The results of the 2025 Brand Impact Awards have been released and Bicester Motion’s rebrand has been given 'Bronze'.
In all, 37 firms were given Bronze and Silver, while nine secured the top Gold Award.
The rebrand was revealed at the Scramble in January and was created with leading agency Conran Design Group, a company with its own award-winning automotive heritage via the much-lauded original Land Rover Discovery’s interior.
Bicester Motion’s revamped logo, the ‘M’, symbolises converging horizons and was well received by the judges. Muriel Schildknecht, from Lonsdale Asia, said the “'M' symbol was beautifully crafted.”
Further historical influences include the colour palette that draws from the former RAF Bicester and RAF Bomber Training Station, while the typeface, RT Rondelle, is inspired by public transport signage.
A ‘Winners Drinks’ takes place on Tuesday 14 October, where the Best of Show and Social Impact Awards will also be announced.