We could try to explain the importance of this Mission Motorsport Poppy Car, built and designed in partnership with Lotus Cars. But the truth is, we would never be able to do that justice.
Far better to allow those who have been involved with the Lotus' creation; those who with the help of the charity Mission Motorsport have been given renewed hope, a new sense of purpose and self-belief. And an escape, even.
Beyond the thousands of poppies that the Exige Cup 430 carries, each a stark reminder of the sacrifices those in the armed forces make, and beyond the even more poignant 635 that are reflective to remember the lives lost in Afghanistan and Iraq, are countless stories of service people and their families.
This is just some of them.